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ARPA-E University: The Scientific Method for Getting Technology to Market

Great technologies don't automatically attract users and thrive in the real world. Presenting at the 2012 ARPA-E Energy Innovation Summit, successful entrepreneur and professor Steve Blank shows how hypothesis-driven discovery and experimentation can turn your innovations into successful products with societal impact. Learn how to hone in on the true value of your technology through early and effective engagement with customers, and see why Silicon Valley startups, corporations like GE, and the National Science Foundation have adopted this methodology to advance their leading innovations.

Featuring: 
Steve Blank, Entrepreneur